How to Evaluate a Wholesale Deal Package Like a Pro
A systematic 5-step framework for evaluating wholesale deal packages in under 15 minutes. Covers ARV verification, rehab estimate scrutiny, the 70% Rule, property condition assessment, and title checks — plus a quick-decision checklist and common red flags.

When a wholesaler sends you a deal package, you have a narrow window to decide: is this a deal worth pursuing, or should you pass? The best investors can evaluate a wholesale deal package in under 15 minutes — not because they rush, but because they know exactly what to look for and what questions to ask.
This guide walks you through a systematic approach to evaluating wholesale deal packages, so you can make confident, data-driven decisions and avoid the costly mistakes that trap inexperienced buyers.
What's in a Wholesale Deal Package?
A professional deal package should include the following components. If any of these are missing, that's your first red flag.
| Component | What to Look For |
|---|---|
| Property Address | Full address with zip code, lot size, and year built |
| Photos | Interior and exterior photos (minimum 10–15) |
| Asking Price | The wholesaler's contract price plus their assignment fee |
| ARV (After Repair Value) | Estimated value after renovations, with supporting comps |
| Comparable Sales | 3–5 recent sales within 0.5 miles, similar size and condition |
| Rehab Estimate | Itemized repair costs or at minimum a per-square-foot estimate |
| Property Details | Bedrooms, bathrooms, square footage, lot size, garage, pool |
| Highlights | What makes this deal attractive (location, upside, etc.) |
| Risks & Disclosures | Known issues: foundation, roof, permits, title, HOA |
The 5-Step Evaluation Framework
Step 1: Verify the ARV (5 minutes)
The After Repair Value is the single most important number in any wholesale deal. If the ARV is wrong, everything else falls apart.
How to verify:
- Pull comparable sales from Zillow, Redfin, or your MLS access
- Filter for sales within the last 90 days and 0.5 miles of the subject property
- Match on square footage (within 15%), bed/bath count, and condition (renovated)
- Use at least 3 comparable sales — never rely on a single comp
- Adjust for differences (pool adds $15K–$25K, extra bedroom adds $20K–$40K in SoCal)
Red flag: If the wholesaler's ARV is based on comps from 6+ months ago, a different neighborhood, or significantly larger/nicer properties, their number is likely inflated.
Pro tip: In a declining market (like parts of SoCal in 2026), use the most recent comps and consider reducing the ARV by 3–5% to account for continued softening.
Step 2: Scrutinize the Rehab Estimate (3 minutes)
Rehab estimates in deal packages are almost always optimistic. Your job is to determine whether the estimate is in the right ballpark or dangerously low.
Quick sanity checks:
- Cosmetic rehab (paint, flooring, fixtures, landscaping): $25–$40/sqft in Southern California
- Moderate rehab (kitchen, bathrooms, some systems): $40–$65/sqft
- Full gut rehab (everything including foundation, roof, electrical, plumbing): $65–$100+/sqft
For a 1,500 sqft home needing a moderate rehab, you should expect $60,000–$97,500 in renovation costs. If the deal package says $35,000, that's a red flag.
Always add a 15% contingency buffer to whatever rehab number you calculate. Unexpected issues — hidden water damage, outdated electrical, permit requirements — are the norm, not the exception.
Step 3: Run the Numbers (3 minutes)
Now apply the 70% Rule to determine if the deal makes financial sense:
Maximum Allowable Offer (MAO) = ARV × 70% − Rehab Costs
If the asking price is at or below your MAO, the deal is worth a closer look. If it's above, you need a compelling reason to proceed.
Full deal analysis example:
| Line Item | Amount |
|---|---|
| ARV (verified with comps) | $620,000 |
| MAO (70% of ARV) | $434,000 |
| Minus Rehab Estimate | −$75,000 |
| Minus Holding Costs (3 mo.) | −$10,000 |
| Minus Closing Costs | −$18,000 |
| Maximum Purchase Price | $331,000 |
| Wholesaler's Asking Price | $310,000 |
| Estimated Profit | $21,000+ |
| Verdict | ✅ Worth pursuing |
Key ratios to check:
- Spread (ARV minus asking price minus rehab): Should be at least 15–20% of ARV for fix-and-flip
- Price per square foot: Compare to neighborhood averages — if you're paying above the area's $/sqft for distressed properties, the deal is too thin
- Rehab-to-ARV ratio: If rehab costs exceed 20% of ARV, the project carries higher risk
Step 4: Assess the Property Condition (2 minutes)
Photos tell a story — if you know what to look for.
Exterior red flags:
- Sagging roofline (potential structural issues — $15K–$40K to fix)
- Foundation cracks visible in photos (could be cosmetic or catastrophic)
- Overgrown vegetation touching the structure (moisture damage risk)
- Missing or damaged gutters (water intrusion history)
Interior red flags:
- Water stains on ceilings (roof leak or plumbing issue)
- Outdated electrical panels (Federal Pacific, Zinsco — $8K–$15K to replace)
- Visible mold (remediation: $5K–$30K depending on extent)
- Unpermitted additions (may need to be demolished or brought to code)
What good photos should show: Every room, the roof, the foundation, the electrical panel, the water heater, HVAC system, and the yard. If the deal package only includes 3–4 exterior shots, request more before making a decision.
Step 5: Check Title and Legal Status (2 minutes)
Before you commit, verify the property's legal standing:
- Title status: Is there a clear title, or are there liens, judgments, or back taxes?
- Occupancy: Is the property vacant, owner-occupied, or tenant-occupied? Tenant-occupied properties add complexity and timeline.
- HOA: Are there HOA dues, violations, or special assessments?
- Permits: Were previous renovations permitted? Unpermitted work can kill a deal at resale.
- Zoning: Confirm the property is zoned for your intended use
A reputable wholesaler will disclose known title issues upfront. If they can't answer basic title questions, proceed with extreme caution.
The Quick-Decision Checklist
Use this checklist to make a go/no-go decision in under 15 minutes:
| Question | ✅ Go | ❌ No-Go |
|---|---|---|
| ARV verified with 3+ recent comps? | Yes | Comps are weak or outdated |
| Asking price below 70% MAO? | Yes | Above MAO with no justification |
| Rehab estimate realistic? | Within 15% of your estimate | Off by 30%+ |
| Photos show full property? | 10+ photos, all rooms | Few photos, missing key areas |
| Title is clear? | Confirmed or minor issues | Major liens, legal disputes |
| Location is desirable? | Good schools, low crime, near transit | High crime, declining area |
| Exit strategy is clear? | Flip, rent, or BRRRR viable | No clear path to profit |
If you get 5+ green checks, move forward with due diligence. If you get 3+ red flags, pass on the deal.
Common Deal Package Red Flags
-
"ARV based on Zestimate" — Zestimates are automated estimates with a median error rate of 6–7%. Always verify with actual closed sales.
-
No comparable sales provided — If the wholesaler won't show you their comps, they either don't have them or know the numbers don't support their asking price.
-
Rehab estimate is a single number with no breakdown — "$40,000 rehab" tells you nothing. You need at minimum: kitchen, bathrooms, flooring, paint, roof, HVAC, and landscaping line items.
-
Photos are from a listing 2+ years ago — The property may have deteriorated significantly since those photos were taken. Request current photos or schedule a walkthrough.
-
Wholesaler won't disclose their fee — Transparency is a sign of professionalism. If they're hiding their assignment fee, what else are they hiding?
-
"Must close in 48 hours" — Artificial urgency is a pressure tactic. Legitimate deals allow reasonable due diligence time (5–7 days minimum).
-
No mention of risks or disclosures — Every property has issues. A deal package that only highlights positives is hiding something.
What Makes a Great Deal Package
At My California Home Solution, every deal package we distribute includes:
- Verified ARV with 3–5 comparable sales from the last 90 days
- Itemized rehab estimate broken down by category
- Full property photos (15–25 images including all rooms, systems, and exterior)
- Property highlights AND disclosed risks — we tell you what's great and what to watch out for
- Title status and any known liens or encumbrances
- Investment analysis with projected profit for both flip and rental scenarios
We believe informed buyers make faster decisions and close more deals. That's why transparency isn't optional — it's our standard.
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